WHAT ARE THE DIGITAL MARKETING TRENDS IN 2020?
Digital marketing has many benefits like increased organic traffic and online visibility for the business through SEO. Marketing automation offers higher personalized engagement and saves your time. The trends in digital marketing get changed when there is a change in the search engine algorithm update. In this blog, we will see the best digital marketing trends that are bringing good results in 2020 and the trends that will succeed in 2021. You can stick with the best Digital Marketing Company in Kochi to perform digital marketing for your business to get the acquired results.
The latest digital marketing trends you need to execute!
Featured snippets
You type a query in the search engine; when you click enter, you get a result before the first place of the result in a small rectangle box. This is called as featured snippets or no-click searches. Featured snippets contain the information you are looking for in the position of zero results. Search engines and Google list out this featured snippet to quickly find the answers to their queries. If you need to attract users to your website, make sure you add snippets to your blogs. You can also highlight your page title or add a how-to list to get your blog ranked in the featured snippet area.
Voice search
Digital assistants using voice are now the best sellers in the market, and they are designed to be realistic. Cortana, Siri, Alexa, and more are scheduled to speak with the family members. Many research types have stated that more than 30% of the browsing sessions are executed through voice at the end of 2020.
Online Reviews
It helps in breaking or making your business’s ability to seek the attention of new clients or customers. When you have good reviews from the verified sources, it can make your business withstand from your competitors and develop trust even before entering your website. You need to make sure you get your best reviews from Google business, which is the industry’s best-trusted source.
Local SEO listings
If you have a veterinary clinic or a plumbing company or any business that you run on your village or district, you need to have your profile listed on Google My Business Listing. It helps in establishing the perfect geographic location online and also offers valuable information about you. Your profile will get listed on “Near me” searches on Google My Business listing, and it helps the customers know about your business.
Visual search
Nowadays, you need not type any query into a search engine to find the right image. Just upload an image relevant to your search on the search engine, and the search provides you the perfect information you are looking for. For example, if you search a particular product or service by uploading their image on the Internet, it will return similar products, where you can get them, the price, and more.
Smart and automated bidding in Google Ads
The ad specialists will analyse the complete data and then adjust the keywords, ad phrasing, and bids to acquire the best results from the Google Ads Campaign. When you use the automated or smart bidding strategies, this helps the search engine make use of the machine learning techniques to analyse the related data it holds on the users and then tweaks the bids in real-time. It can readily embrace the strategies in automation and full control.
Apart from the above digital marketing trends, shoppable posts, social media stories, employee engagement, mobile-first websites, chatbots, video marketing, marketing automation, personalized content, gamification, influencer marketing, social media contests, social media messaging apps, interactive content, page speed, user-generated content, content marketing, and more also have good and expected digital marketing trends that will bring the results. You can choose the best Digital Marketing Company in Kochi to use the right digital marketing trend that will work for you to get the expected results. Any comments, suggestions, and queries on digital marketing trends are welcome.