The demand for and use of social media marketing in India are increasing day by day. A recent survey in 2019 has stated that top businesses spend more than 15% of their marketing budget on social media marketing and advertising. Brand advertising is more important when it comes to social media. Though most people know to use social media, not all of them have good knowledge of the importance of social media marketing in 2020. Choosing the best Social Media Marketing Company in Kochi helps you make the right steps to bring the expected results. In this blog, we will check out the importance of social media marketing in depth.

Social Media Marketing – An Overview

You can easily attain plenty of high-quality traffic from social media platforms by using social media marketing techniques. Digital marketing or Internet marketing is one of the critical aspects to showcase your business online. Social Media Marketing is one of the practical digital marketing methods that enable people to interact through texts, images, videos, and more with just a click on their smartphones, tablets, laptops, and computers.

Why every business requires social media?

At present more than 40% of the people worldwide are making use of the Internet for their daily activities. Among the various internet activities, 80% is based on social media. Every youngster has their account in different social media sites like Instagram, Facebook, WhatsApp, etc. It shows the importance of social media at present and showcases social media marketing’s scope in the upcoming future.

The right audience reaches

Traditional marketing did not help in reaching targeted audiences with details and demographics. At present, digital marketing trends are used to target any audience easily. There are so many personalized methods available in internet marketing to target the specific audience type.

Rise of smartphones

The number of users who use mobile phones are increasing daily. A recent report states that there will be more than 6 billion mobile phone users by the end of 2020. Most of the smartphones developed at present come with many advanced features and help customers communicate with the businesses anytime and anywhere.

Less cost but higher ROI

Social Media marketing helps to achieve higher ROI at an affordable investment. Most small and medium organizations depend on social media marketing to achieve higher ROI for your business.

Social Media Platforms

Facebook, WhatsApp, LinkedIn, Twitter, YouTube, and Google+ are some of the major social media platforms that people use daily. Let’s check out their advantage below.


A micro-blogging site helps communicate and connect through tweets with a limit of 140 words and videos. The social media platform is best for B2B and B2C professionals.


The active users of Facebook are 2 billion, which is highly increasing day by day. It’s the best social media platform to communicate with family, friends, and loved ones through chats, posts, videos, etc. Facebook marketing develops trust and motivates customers. Facebook marketing includes posts on a page, demography-based targeting, sharing videos, location, interest, and paid model for bossing ads and pages.


A business networking site with 500+ million users includes corporate and professionals to connect and communicate through professional knowledge intimating and job posting. The social media platform is best for small, medium, MNC companies, corporate clients, etc.


One thousand three hundred million active users are using WhatsApp every day, and this is one of the personal messaging apps developed with end to end encryption. WhatsApp is best for tourism and travel companies, individual service providers, banks, and E-Commerce solutions.


An interactive and most loved social media platforms with 700+ million users and used for sharing photos, videos, and more. You can link Instagram with Flickr, Facebook, and Twitter. The social media platform is best suited for lifestyle brands, travel companies, B2C, and local businesses.

The scope of social media marketing provides higher benefits to different users. You can stick with some best Social Media Marketing Company in Kochi to get the maximum benefits of your business’s social media marketing.