Use fonts that are simple to read. Helvetica, Arial, and other modern sans-serif fonts can be used for the body text. Similarly, for different design elements like buttons, body texts, and headlines, you need to use the right typefaces combination. You also should focus on the text as it is the central aspect that offers clear information about your site. Typography needs to be readable and visually appealing for every type of SEO sensitive element like meta-data, keywords, and more.