SEO (Search Engine Optimization) was once referred to as stuffing keywords over your website before social media.  Search engine optimization was the only option to acquire website traffic and was the main market focus globally. Once social media marketing came into existence, it played an essential role in helping marketers build more traffic and audiences. A good SEO Company in Kochi can help in taking your website keywords top in the SERPs.

SEO and SMM combine to develop a successful digital marketing strategy. In this blog, let’s check the difference between SEO and SMM in depth.

SEO (Search Engine Optimization)

SMM (Social Media Marketing)

Search Engine Optimization is a set of practices used for blogs and websites to acquire organic results. SEO can make a website or blog rank top on the search engine ranking pages.

Social Media Marketing is to generate brand awareness and quality traffic to acquire engagement via social media platforms.

SEO uses innovative content on descriptions and headlines to attract audiences and clicks.

SMM also make use of the creative content that is presented to attract the targeted customers towards your services or products and collect followers using banners, videos, pictures, and more. Visual content is used.

Search Engine Optimization relies on making use of the targeted keywords in your blog or web content. It depends on various factors like the targeted keyword searched by the people, how a search engine works, the search keywords or terms used in the search engines, and more.

Social Media Marketing relies on communication between sharing information and users and developing a community based on the related subjects.

Uses search engine like Bing, Ask, DuckDuckGo, Google, Yahoo, Baidu, and more.

SMM make use of blogging sites, video sites, bookmarking sites, social news sites, RSS feeds, social networking sites like Tumblr, Instagram, Pinterest, Facebook, Google+, Twitter, and more.

Search Engine Optimization (SEO)

Search Engine Optimization is defined as the process of acquiring traffic from the natural, editorial, organic, and free search results on the search engine ranking page. SEO plays a vital role in taking your website or blog rank to the top of the search engine ranking page by selecting the right keywords. When you do effective SEO, your website can easily rank on the SERPs. There are thousands of ways to enhance your website or blog SEO for enhanced digital marketing strategies. On-page and Off-page optimization are two essential SEO strategies to deliver the best results. The first thing you need to do in Search Engine Optimization is keyword research, which helps choose the right keywords for your website rank.

The next step is to create original, unique, and engaging content for your website’s different pages with highly-searched keywords. Some of the other factors that play an essential role in SEO to boost your site’s performance are mobile optimization, architecture, and website efficiency.

Social Media Marketing (SMM)

Social Media Marketing can be done to both paid and organic digital marketing strategies on social media networks like LinkedIn, Twitter, Facebook, and more. SMM holds different techniques, and most of them prefer SMM as it is considered the future of digital marketing. Social media channels are aspects where consumers interact with each other through healthy conversation. SMM is also the best option for brand engagement and the nerve center of business. Social Media campaigns have been useful aspects of getting acquired results.

Each of the businesses requires selected digital marketing factors to improve their result. You need to choose the right one SEO or SMM to take your business to the next level. If you need an Social Media Marketing Company in Kochi , contact us!